Top 10 Korean trend in 2025

1. Omnivore Consumers

 

People are increasingly becoming “omnivores” in their consumption—ignoring age, gender, and income stereotypes. They pursue diverse interests based on personal taste rather than fixed social categories.

 

 

2. Aboha (Aboha = “A Very Ordinary Day”)

 

This trend highlights finding joy in everyday, uneventful moments. Rather than chasing extraordinary experiences, people find comfort and happiness in the simple and routine.

 

 

 

3. Topping Economy

 

Consumers are personalizing products by adding their own “toppings” or customizations—just like choosing toppings for pizza or yogurt. This reflects a strong desire for uniqueness and self-expression.

 

 

 

4. Face Tech

 

Facial recognition and AI-based personalization are becoming more mainstream. From security to payments to customized content, face-based technology is shaping daily experiences.

 

 

 

5. The Power of Harmlessness

 

Soft and calming influences are trending. Non-aggressive content, products, and communication styles that bring comfort are favored in today’s high-stress society.

 

 

 

6. Gradation K

 

K-culture (like K-pop, K-drama, K-beauty) is evolving into more blended, globalized forms. Korean content is naturally merging with global trends, creating a “gradation” effect rather than sharp contrast.

 

 

 

7. Physicality Appeal

 

As the digital world expands, people crave tactile and physical experiences more. Products and events that engage the senses (touch, texture, etc.) are gaining popularity.

 

 

 

8. Climate Adaptability

 

Consumers are becoming more eco-conscious. Trends include eco-friendly products, energy-saving lifestyles, and sustainable behaviors in response to the climate crisis.

 

 

 

9. Co-evolution Strategy

 

Brands and consumers are growing together. Companies actively listen to consumer feedback to improve products and services, fostering a mutual growth environment.

 

 

 

10. One Point Up

 

Small tweaks that add extra value to products or services are trending. A single upgrade or additional feature can significantly boost a product’s appeal.